Research into the industry, form and genre

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Bauer Media are one of the world’s largest privately-owned media business’, reaching 200 million consumers worldwide in 14 countries such as Poland, Norway, Israel, France and others. Bauer was founded in 1875 and is headquartered in Hamburg, Germany with around 15,000 employees. The group is a multimedia conglomerate and owns over 50 radio and TV stations, 600 magazines, distribution and marketing services and more.


FORM:
Cross media production refers to putting out a marketing message in front of customers in a number of different forms, usually being mobile, email, online and print. The purpose of this is to have a form of communication with a buyer – it creates an interaction between the various medias which encourage a customer to engage with the company as well as yourself.

The purpose of a magazine is to provide information which may be more in depth on trends or issues, providing background information for certain events. Having an accompanying website for a magazine shows it’s consumers that your magazine is well maintained and liked.

Different media platforms can be used to promote and distribute a magazine in ways such as:

- Publishing free content to expand magazine visibility on social media channels such as Facebook, Instagram, Twitter, etc which will allow people to share content quickly and easily. Article teasers, updates, etc can be published to engage customers to follow and stay up to date with the magazine.


GENRE:
A real life story magazine is something that has happened in real life, rather than just being imaginary events in someones head. It is something that is true, real and exists and is not theoretical. This could range from things such as true crime to personal experiences. They are stories that will make you feel inspired, sad, shocked, etc.

Some examples of real life story magazines are:
- That’s Life! Magazine
- Closer Magazine
- Cosmopolitan

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