Audience Research

 

My typical readers are teenagers and young adults in their early 20's who have an interest in real life stories. They are of both genders, with females dominating the consumption of the media. In a real life story magazine they would typically look for stories which cover, as quoted, "relationships, gossip, food, fashion, crime, tips/advice, mental and physical health, current affairs". The main reason behind this genre of stories is that they are of high interest to a 16-25 year old, mass market audience. They are also very easily relatable stories.

UP2DATE READER PROFILE:

From my research of audiences carried out on Google Forms, the reader profile of UP2DATE states that 90% of the audience are female, with only 10% being male. The average age of UP2DATE's readers is between 16-17 years old with 35.3% of those being over the age of 18. Almost 100% are students, whether it be full or part time. 52.9% also have a job. 

100% of the audience use social media, suggesting that they read UP2DATE via online or an app. This also suggests that the audience are modern and can navigate their way around technology well. The most popular social media platform used amongst the audience is Instagram (88.2%), followed by FaceBook (76.5%) and TikTok (64.7%). UP2DATE's readers average daily screen time is between 4-6 hours (76.5%) meaning they are big users of the internet. 

52.9% read magazines online, 35.3% read print magazines and 11.8% read both, however rarely. The types of stories read by the readers and that interest them the most are: academic articles, current affairs, fashion, celebrities and stories about the environment. UP2DATE readers said that the average amount they would spend on a magazine would be between £2-3.