'Closer' Website Analysis

 

Closer is a British tabloid magazine, founded in 2005 and published by Bauer Consumer Media. Closer specialises in real life stories, celebrity drama and gossip, news and more.

The homepage, as seen above, is very simplistic which connotes that the website is easy to navigate around. Closers title is positioned at the top, left hand corner of the web page in a serif which is easily recognisable. To the right of the title are drop downs of all the topics Closer covers within their magazine. As of now, Closer have 3 editions of their magazine and website, those also being French and American which shows their success and popularity in those countries and how wide their audience is. Along the banner is also a ‘subscribe’ drop down which may imply Closer are aiming to keep up the popularity of their magazine and consumers by allowing them to subscribe to receive a copy of the magazine weekly whether this be print, digital or both at a cost of £8.30 a month, instead of having to go out of their way and purchase the magazine physically themselves. This may also be due to the fact that print editions are less popular due to being more easily and quickly accessible online thanks to continuous, new technology. 

All the main images bring colour to the minimalistic homepage and draw most of the attention. They are all usually, as seen, taken in a medium shot so surroundings and the images itself are clearly visible.

The linked ‘real life’ page on the website is again, also dominated by the colourful images and text. Examples of some of the real life stories covered by Closer are the 9/11 attack, the death and murder of Sarah Everard, violence in Afghanistan and more. These are all significant in ensuring their audience are emotionally engaged by the stories and content they publish and cover. Underneath ‘real life’ are 3 like sub headings which readers can click on depending on the type of real life stories they want to read about, also helping them minimize, filter and specify what they want to see specifically – readers get the options of reading about opinionated real life stories a swell as being able to give their own opinions, news stories and mental health related stories. This ensures Closers consumers have a variety of stories to access.