Website Research & Analysis

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'Closer' Website Analysis

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  Closer is a British tabloid magazine, founded in 2005 and published by Bauer Consumer Media. Closer specialises in real life stories, celebrity drama and gossip, news and more. The homepage, as seen above, is very simplistic which connotes that the website is easy to navigate around. Closers title is positioned at the top, left hand corner of the web page in a serif which is easily recognisable. To the right of the title are drop downs of all the topics Closer covers within their magazine. As of now, Closer have 3 editions of their magazine and website, those also being French and American which shows their success and popularity in those countries and how wide their audience is. Along the banner is also a ‘subscribe’ drop down which may imply Closer are aiming to keep up the popularity of their magazine and consumers by allowing them to subscribe to receive a copy of the magazine weekly whether this be print, digital or both at a cost of £8.30 a month, instead of having to go ou...
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Audience Research

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  My typical readers are teenagers and young adults in their early 20's who have an interest in real life stories. They are of both genders, with females dominating the consumption of the media. In a real life story magazine they would typically look for stories which cover, as quoted, "relationships, gossip, food, fashion, crime, tips/advice, mental and physical health, current affairs". The main reason behind this genre of stories is that they are of high interest to a 16-25 year old, mass market audience. They are also very easily relatable stories. UP2DATE READER PROFILE: From my research of audiences carried out on Google Forms, the reader profile of UP2DATE states that 90% of the audience are female, with only 10% being male. The average age of UP2DATE's readers is between 16-17 years old with 35.3% of those being over the age of 18. Almost 100% are students, whether it be full or part time. 52.9% also have a job.  100% of the audience use social media, suggesti...
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