Research into the industry, form and genre
Bauer Media are one of the world’s largest privately-owned media business’, reaching 200 million consumers worldwide in 14 countries such as Poland, Norway, Israel, France and others. Bauer was founded in 1875 and is headquartered in Hamburg, Germany with around 15,000 employees. The group is a multimedia conglomerate and owns over 50 radio and TV stations, 600 magazines, distribution and marketing services and more. FORM: Cross media production refers to putting out a marketing message in front of customers in a number of different forms, usually being mobile, email, online and print. The purpose of this is to have a form of communication with a buyer – it creates an interaction between the various medias which encourage a customer to engage with the company as well as yourself. The purpose of a magazine is to provide information which may be more in depth on trends or issues, providing background information for certain events. Having an accompanying website for a magazine shows it’s...